Out of the Studio

Two drops, two events. 120 bikinis, swim trunks, and bandanas for Sui's Bali event, and 500 Crocs for Token2049. The bikinis had reference; the trunks needed designing from scratch. Sui-coded, but wearable enough that no one felt like a walking logo.

We folded the Sui design into a Mediterranean pattern, distinctly Sui up close, just a good print from across the room. Production was hands-on: sampled materials until the swimwear met our bar, and stayed close through manufacturing. To get around Bali customs and hit the deadline, we flew the swimwear in by suitcase and hand-delivered it to the team.

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Bikinis, swim trunks, bandanas, and Crocs. The Crocs were gone in 30 minutes. The bikinis? Almost immediately.

A co-branded drop for Token Dubai 2025: 300 t-shirts, 300 tote bags, 1000 slap bands, 200 scarves, and stickers. Everything had to carry Infinex's identity and their partners', while actually speaking to where it was being handed out.

We came up with the Sand Safari Scarf, a piece built around Infinex's tiger character and Dubai's desert, made to be the one item people kept. Our illustrators carried that thinking across the rest of the collection, weaving Infinex and partner branding into Dubai motifs.

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Tees, totes, slap bands, stickers, and the Sand Safari Scarf. The monogram designs did the heavy lifting. It's what people posted, what people asked about, and what made the drop feel like more than merch.